Friday, May 22, 2020

Models of Communication - 7544 Words

Although adapted and updated, much of the information in this lecture is derived from C. David Mortensen, Communication: The Study of Human Communication (New York: McGraw-Hill Book Co., 1972), Chapter 2, â€Å"Communication Models.† A. What is a Model? 1. Mortensen: â€Å"In the broadest sense, a model is a systematic representation of an object or event in idealized and abstract form. Models are somewhat arbitrary by their nature. The act of abstracting eliminates certain details to focus on essential factors. . . . The key to the usefulness of a model is the degree to which it conforms--in point-by-point correspondence--to the underlying determinants of communicative behavior.† 2. â€Å"Communication models are merely pictures; they’re†¦show more content†¦Closure is premature if it lays down the lines for our thinking to follow when we do not know enough to say even whether one direction or another is the more promising. Building a model, in short, may crystallize our thoughts at a stage when they are better left in solution, to allow new compounds to precipitate [p. 279]. One can reduce the hazards only by recognizing that physical reality can be represented in any number of ways. D. Classical Communication Models 1. Aristotle’s definition of rhetoric. Ehninger, Gronbeck and Monroe: One of the earliest definitions of communication came from the Greek philosopher-teacher Aristotle (384-322 B.C.). a. â€Å"Rhetoric† is â€Å"the faculty of observing in any given case the available means of persuasion† (Rhetoric 1335b). b. Aristotle’s speaker-centered model received perhaps its fullest development in the hands of Roman educator Quintilian (ca. 35-95 A.D.), whose Institutio Oratoria was filled with advice on the full training of a â€Å"good† speaker-statesman. 2. Aristotle’s model of proof. Kinnevay also sees a model of communication in Aristotle’s description of proof: a. Logos, inheres in the content or the message itself b. Pathos, inheres in the audience c. Ethos, inheres in the speaker 3. Bitzer’s Rhetorical Situation. Lloyd Bitzer developed described the â€Å"Rhetorical Situation,† which, while not aShow MoreRelatedCommunication Models1451 Words   |  6 PagesSUMMARY OF COMMUNICATION MODELS (1)Transmission model Laswell: who say what to whom in which channel what effect (2)Shannon and weaver source→transmiitter→reciever→destination Interactive model (1)Schrammn model encoder decoder interpreter interpreter decoder encoder ↓ Inferential delayed feedback COMMUNICATION   MODELS        COMMUNICATION   PROCESS   Ã‚  Ã‚   The communication process is the inter-relationship between several inter-dependentRead MoreCommunication Models1962 Words   |  8 Pagesdiscuss Denis McQuail’s four concepts of communication in contemporary Western culture. 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